Your customers are demanding a mobile app, but you have no mobile app development experience in-house. That’s fine; you can hire a someone to help bring your app idea to life. Now you wonder, how much will that someone cost?

You do your homework to get a rough idea of the cost. You search Google, and you ask people you know who create custom software. You may even talk with other business owners who recently hired a mobile app developer.

As you educate yourself about the cost of building a mobile app, you learn prices can vary. One developer quotes you an estimated dollar amount while another gives you an estimate that is double, triple, even higher. And as you continue your research, you discover that most software projects end up costing more than expected because the developer didn't do their homework before giving you an estimated price.

Your customers are demanding a mobile app, but now you're paralyzed with the fear of not knowing how much it will cost to create your app.


When you create a mobile app, you create an asset, one that hopefully makes you money. Creating the asset means making a financial investment in that asset. Now imagine knowing what your financial investment is upfront. Imagine being able to budget the project ahead of time. Imagine never hearing the dreaded words, “I need additional hours to complete this, which is going to cost you $$$$ more,” in the final hours of the project.


To determine your upfront financial investment, you need a clear vision of what your app will do. To achieve this, you and I will spend a day together discussing your project down to the tiniest detail. After our session, I'll spend the next couple of weeks producing a set of deliverables for you that include:

  • A complete list of user stories
  • A set of wireframes for the user interface
  • An interactive prototype based on the wireframe
  • A recommended high-level application architecture
  • A list of suggested services to support your application, from hosting providers for backend servers to technology recommendations for syncing data across devices to crash reporting and analytics

I will also provide you guidance on what to include, and not to include, in the MVP, your Minimum Valuable Product, which is a fancy term for the first version of your app that your customers use.

The deliverables are yours to keep. You can do what you want with them. You can even use the deliverables to hire a different software developer. If, however, you decide to continue working with me, I will provide you a fixed price quote for your project. The price quote is not an estimate. It’s the amount you pay and not a penny more.


Are you ready to take the first step in bringing your app idea to life? Fill out the form below and receive an email with instructions to schedule your free, confidential consultation. After our call, if we decide there's a good fit, we can get started roadmapping your app idea. The price for the roadmap (the all-day session plus deliverables) is $2,500.00. Paying this fee distinguishes you as someone who is serious about their business from those who are not.


I stand by the work I do, so much so that I offer a 100% money-back guarantee. If you are unhappy, for any reason, with the roadmap, let me know, and I’ll refund your payment in full.


Working with Kirby has been fantastic at every level. He’s an expert iOS developer, but he’s also great at design/UX and app strategy. I didn’t give him very detailed specs, so he asked great questions and then designed and implemented just the right app. He’s super-smart. I’d trust him with any iOS project and definitely want to hire him again.

Stefan Reitshamer

Working with Kirby has been more productive than I ever imagined. He is able to address technical issues quickly and efficiently freeing me up to work on other important business tasks. And his professionalism and attention to detail has made iCardSort a much better and more stable app making my users happier. I should have contacted him sooner.

Julio Barros E-String Technologies, Inc.

I always feel like you have my best interests at heart and I’m in capable hands. It is a big relieve to know someone is looking out for your best interests.

Joe Parker Paker Wallace


Hi! I’m Kirby Turner, and I’ve been creating apps and custom software solutions for over 30 years for companies big and small, from Anheuser-Busch to Whole Foods to mom and pop businesses. I’m a best-selling author, conference speaker, and active member of the iOS and Mac developer communities. I’m also a snowboarder, spending my early winter mornings on the snowy slopes in Stowe, Vermont.

All that sounds great, but still, why work with me? After all, there are all sorts of smart cookies in the software development community who can help you with your project. Here are several reasons I hope you find compelling:

  • You work directly with me and only me. You will not be shuffled off to junior employees or subcontracted labor.
  • I do not bill by the hour, so you always know in advance what the financial investment will be for my help.
  • I have the hands-on experience needed to create ideal solution for you, no matter how basic or complex the functionality may be.


Creating your first mobile app can be scary. I know this first hand. That’s why I’m here to help you. Let’s have a confidential 1-on-1 chat so I can answer your questions and address any concerns you might have. You have nothing to lose other than 30 minutes of your time.


I only take on one new client per month. Scheduling a roadmapping session is first come, first served. The sooner you contact me, the sooner you can provide a mobile app to your customer.